A client came to us with a clear problem: their ecommerce store had grown fast, but their content hadn’t kept up.
They were managing more than 40,000 products and needed a way to automate SEO, product descriptions, and metadata instead of handling everything manually.
Most products were missing meta titles, meta descriptions, and well-written copy. At the same time, the company wanted to expand internationally and translate the entire catalog into eleven languages.
In practice, that meant hundreds of thousands of lines of text that needed to be written, optimized, and localized.
As a result, manual work simply wasn’t realistic. It would have taken months — and cost a small fortune.
Optimizing a few hundred products for search engines is manageable.
Doing the same for thousands is a completely different challenge.
Every product needs a clear title, a description that both converts and matches search intent, and metadata that follows SEO best practices. As volumes grow, the task quickly becomes a logistical problem rather than a writing one.
However, many teams try to solve this with AI chat tools. But the same limitations appear almost immediately. You start copying and pasting lists, splitting content into batches, keeping track of versions, and hoping nothing breaks. Quality varies. Consistency disappears.
At the same time, traditional copywriters or translation agencies are expensive at this scale. A single product description can cost €30–€100 or more. Multiply that by thousands of products and several languages, and the numbers stop making sense.
The client faced a difficult choice: accept poor search visibility, or take on a cost few ecommerce businesses can justify.
Instead of working manually or relying on chat-based tools, we built a structured process directly around AI models.
The result was Enrichely — a tool designed specifically to handle product data at scale.
Rather than writing texts one by one, the entire product catalog can be uploaded as a structured file. Once uploaded, the system identifies titles, descriptions, and attributes, then automatically generates optimized copy and metadata.
At the same time, the workflow adjusts tone, improves language, and translates everything into multiple languages without breaking the structure.
Ultimately, success didn’t come from a clever prompt, it came from building a stable, repeatable process.
Once the workflow is controlled and automated, quality stays consistent — even when thousands of products are processed at once.
The work shifted from manual editing to a reliable system where everything happens in a traceable, automated flow, from first upload to a finished file ready for publishing.
With the process in place, the entire catalog could be optimized in one continuous run.
Thousands of products received complete titles, descriptions, and metadata. All content was translated into eleven languages and adapted for search engines. What previously would have taken months of manual work was completed in just hours.
The cost per product dropped from tens of euros to just a few cents.
For the client, this meant more than better copy. Search visibility increased, new markets became accessible, and international expansion suddenly became possible without major upfront investment.
It fundamentally changed the economics of growth.
More and more business owners search for ways to “automate SEO with AI” or “generate product descriptions with ChatGPT.” But what they actually need isn’t a smarter command — it’s a working system.
When AI is built into a structured workflow instead of used ad hoc, completely new possibilities open up.
This approach is especially valuable for ecommerce stores with large catalogs, multiple languages, or limited internal resources. It also works for manuals, marketplaces, inventory feeds, and any other type of structured content where manual work simply doesn’t scale.
Most importantly, it changes the risk profile. Projects that once required large budgets and long timelines can now be tested quickly and cost-effectively.
With Enrichely, you can upload your entire catalog and automatically generate SEO-optimized titles, descriptions, and metadata in hours instead of months. The same process can translate your content into multiple languages and help you expand into new markets faster.
Instead of manual copywriting, you get a repeatable and cost-efficient workflow that optimizes entire catalogs at once.
Want to see how it would work for your store? Get in touch and we’ll walk you through your current setup and show exactly how much time and cost you could save.